Brand identity · 1 min read
Brand Identity Basics: Consistency Beats Complexity
Draft — pending owner review. This article is a general planning note, not published expert guidance.
Start with a logo that works small, in one colour, and without its tagline.
Fix a small colour set and two typefaces, and use them everywhere.
Create templates for the posts and documents you produce most often.
Review new material against the guide. Consistency over time is what makes a brand recognisable.